Industry Terms
These terms explain how we talk about visibility, identity and how Google and major AI systems understand a business. Each definition uses plain English and matches how we use the term across the Business Visibility Group site.
Business Visibility Group Terms
Business Visibility Group Method
The way we review, repair and strengthen how a business is described across the web so search and AI tools see the same clear picture.
Entity Clarity
The state where all major sources describe the business in the same simple way so there is no confusion about who it is or what it does.
Entity Strengthening
The work of adding proof, supporting detail and consistent profiles so Google and AI systems treat the business as a confident match for the work it does.
Entity Expansion
Adding new accurate places, topics and contexts where the business appears so models understand its full reach without changing who it is.
Clarity Work
The steps we take to fix mixed, outdated or incomplete information until the basic facts about the business are steady and correct.
Visibility Work
The ongoing monthly effort that keeps the business clear, consistent and present across the systems that customers and models rely on.
AI and Generative Search Terms
Generative Search
When AI tools return direct answers, summaries or suggestions instead of a simple list of links.
Generative Search Visibility
How often and how accurately a business appears inside those AI written answers and suggestions.
GEO
The Business Visibility Group service model that focuses on how AI systems recognize, understand and recommend a business inside their answer results.
AI Overviews Optimization
The work we do so a business is more likely to appear, accurately and in the right role, inside Google AI Overviews.
Google and AI Dual Visibility
A clear state where the same business facts support both classic Google search results and newer AI answer systems at the same time.
Visibility and Understanding Terms
Business Identity
The picture Google and AI systems build about what a business does, who it serves and where it operates.
Clarity Signals
Pieces of information that reduce doubt for search and AI systems, such as matching names, addresses, services and ownership details.
Presence
All the places a business shows up online in ways that matter for search, AI results and customer trust.
Clean Digital Footprint
A steady set of profiles, pages and mentions that match each other and avoid clutter, duplicates or confusing side projects.
National Visibility Strategy
A planned way to shape this presence so a business that sells across many regions is understood as one clear national brand.
Information and Identity Terms
Source Information
The core facts that search tools and AI systems read first when building their picture of a business.
Supporting Information
Extra proof that confirms those core facts, such as news coverage, strong profiles, detailed service pages and expert material.
Primary Profile
The online profile or page that Google and AI tools should treat as the main reference point for the business.
Online Brand Definition
The simple written description that explains, in one short line, who the business is, what it offers and who it serves.
Misused Industry Terms Reclaimed
AI SEO
A loose phrase used in many places. At Business Visibility Group we only use it to describe how a business is understood inside search experiences that rely on AI written answers.
AEO
A term that often appears without a clear meaning. Here it refers to work that improves how answer engines, not classic search alone, see and present a business.
AI Engine Optimization
A phrase sometimes treated like a new label for old SEO work. For Business Visibility Group it means careful work on the information that answer engines use about a business.