AI Search Architect and Founder of Business Visibility Group
Frank Masotti is an AI Search Architect who focuses on how modern AI systems recognize, interpret, and reuse information about businesses. His work centers on business identity clarity, structural consistency, and the signals AI models rely on when determining which companies to surface and trust.
He founded Business Visibility Group to address a gap created by changes in search technology. Many online driven businesses are not clearly understood by AI systems because their identity information is fragmented, inconsistent, or poorly structured across the web. Frank’s work defines and corrects these issues so AI systems can form a stable understanding of a business.
Frank’s background includes early work with search engines and long form content systems. This experience shapes his understanding of how older search assumptions fail inside current AI driven tools and why many traditional optimization methods no longer produce reliable visibility.
Business Visibility Group serves as the implementation platform for this work. The company applies Frank’s identity clarity approach through structured reviews, corrections, and ongoing refinement for businesses that depend on accurate representation inside AI search systems.
